Feeding the 40: understanding and serving the gut health market
An astonishing 40% of consumers suffer from digestive health issues such as IBS (Sperber et al., 2021). With functional foods and supplements increasingly preferred over pharmaceuticals, this is a market set for impressive growth.
Scroll down to watch this webinar and discover detailed, actionable insights to help determine your strategy.
• Mike Hughes BA (Hons), Director of Insights, FMCG Gurus
• Dr. Marieke Henriëtte Schoemaker, Global Development Specialist, Adult Nutrition, FrieslandCampina
• Vicky Davies, Global Senior Marketing Director, Performance, Active and Medical Nutrition, FrieslandCampina Ingredients