Customer benefits
Easy and convenient holistic nutrition that fits seamlessly into busy athletes’ routines.
Improve gut health by stimulating growth of Bifidobacteria and reduce likelihood of gastro-intestinal symptoms.
Boost physical well-being to maximise athletic performance.
Target the gut-muscle and gut-brain axis to deliver nutrition that supports holistic well-being.
Market drivers
Clear need for digestive health support in athletes.1
Increasing consumer interest in the role that a healthy digestive system can play in supporting immunity and sports performance.2
Growing demand for fermented food and beverage applications.3
Powder sticks remain the top three most-used supplement formats.4
1Sohail et al., Impact of Physical Exercise on Gut Microbiome, Inflammation, and the Pathobiology of Metabolic Disorders, 2019