The Gut-Muscle Axis, an Opportunity for Serious Athletes and Casual Gym-Goers

Discover why fermented dairy ingredients could be the key for your brand to unlock new audiences.

More people are taking serious steps to improve their health and fitness. This presents an opportunity for performance nutrition companies to offer protein “plus” solutions for athletes and sports enthusiasts with gastrointestinal issues.

And also for active nutrition companies to tap into the growing demand for protein products from a new demographic – the casual gym-goer who is more interested in their holistic health instead of simply maximising athletic performance.

And, it all starts with the gut-muscle axis.

What is the gut-muscle axis?

The gut-muscle axis is the interaction between the gut microbiome and muscle function,¹ and it’s particularly important for athletes, but also the casual gym-goer looking to improve their overall well-being by leading a healthier, more active lifestyle.

And what’s the key to creating unique products to tap into this market? Fermented dairy ingredients.

Download the white paper to learn why.

References

1. Przewłócka, K. et al. 2020