Insights from consumer and market surveys that help us develop successful sleep aids for adults together.
Sleep deprivation is a serious issue because not enough sleep or poor-quality sleep can lead to a range of health issues in both the short and longer-term.1
Unfortunately, 35% of people do not feel they get enough sleep, impacting both their physical and mental health. As a result, it’s no surprise that 67% of consumers are interested in products that aid sleep health.2
How can you develop food, drinks and dietary supplements to help support these consumers? View our product design checklist and get tips and insights that will help you succeed.
Key takeaways include:
Download the tip sheet for all of the insights.
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