Tip Sheet for Developing Products to Support Sleep Quality

Insights from consumer and market surveys that help us develop successful sleep aids for adults together.

Get the tips and insights that will help you create sleep aids for adults with our product design tip sheet.

Sleep deprivation is a serious issue because not enough sleep or poor-quality sleep can lead to a range of health issues in both the short and longer-term.1

Unfortunately, 35% of people do not feel they get enough sleep, impacting both their physical and mental health. As a result, it’s no surprise that 67% of consumers are interested in products that aid sleep health.2

How can you develop food, drinks and dietary supplements to help support these consumers? View our product design checklist and get tips and insights that will help you succeed.

Key takeaways include:

  • Consider developing a night-time shot
  • Use a combination of back-to-basic and emerging ingredients
  • Don’t forget the impact sleep has on overall well-being in your messaging

Download the tip sheet for all of the insights.


  1. Krause, 2017
  2. FMCG Gurus, Mental Wellbeing: Targeting Stressed and Anxious Consumers in 2020 and Beyond

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