Prebiotics that address a wide spectrum of gut health conditions, for which consumers are actively seeking solutions.
Consumers are more health conscious and recognise that all elements of their wellbeing are interconnected. They increasingly understand that nutrition, sleep and exercise are inextricably linked.
Research shows that as well as general longevity and vitality, people are particularly keen to improve their digestive health (37%) and their mental wellbeing (42%)1. This trend has seen a rise in demand for functional food and drink alongside supplements — healthy, on-the-go options in a variety of formats, like shots, bars and vitamin drinks.
FrieslandCampina Ingredients is trusted by customers all over the world for our class-leading expertise in early life nutrition, where issues such as digestion are at their most important and complex. As a result, we have decades of experience in the science of prebiotic effects, and their development and application as ingredients.
As the data presented will show, such prebiotics show great promise in addressing a wide spectrum of adult gut health conditions for which consumers are actively seeking solutions.
Interest in gut health is currently so high because recent scientific advances have begun to unlock how the microbiome affects many health conditions, both within the digestive system and beyond.
Consumers and the scientific community recognise that the gut can impact all kinds of health conditions: from obesity and diabetes, to heart and liver disease, to depression and immunity.
For now though, Biotis™ Gut Health will focus on improving digestive health, with products designed to address urgent consumer needs to tackle conditions like IBS (Irritable Bowel Syndrome), constipation and bloating.
A decade or so ago probiotics dominated the gut health discussion, but now scientific and consumer interest in prebiotics is growing rapidly. With combinations of the two (synbiotics) also a hot topic, the potential for improving digestive health through functional food and drink has never been higher.
A decade or so ago, probiotics dominated the gut health discussion. These are live microorganisms that when taken in sufficient amounts can provide health benefits1. They are still popular and widely available in yoghurt drinks and various other formats. Probiotics include Bifidobacteria and Lactobacilli.
Today, prebiotics are changing the game. These are substrates that are selectively utilised by host microorganisms, conferring a health benefit2. Food for ‘good’ microbes, in other words. Prebiotics include inulin and fructo-oligosaccharides (FOS), which are extracted from chicory root fibre. And galacto-oligosaccharides (GOS), which are derived from the lactose in cow’s milk.
These are a mixture of live micro-organisms and substrate(s) selectively utilised by microbes, which confers a health benefit to the host3. So basically a combination of prebiotics and probiotics — for example Lactobacillus and inulin.
We believe that Biotis™ Gut Health is ahead of the curve in its understanding of the gut microbiome, and how this intersects with the huge potential for nutrition throughout the course of life. Our learnings and targeted science support new uses for existing ingredients that FrieslandCampina Ingredients is already known for in the Infant Nutrition space.
Biotis™ GOS is a versatile ingredient, stable during long-term storage, that’s easy to incorporate into all kinds of formats. It has a clean sensory profile, as a transparent syrup or white soluble powder. Its flavour is neutral to slightly sweet, allowing varied and many application possibilities.
We use a wide range of research techniques and data sources to tap into what people are currently thinking about their health, diet and nutrition. These include social listening, focus groups, online surveys, consumer testing, quantitative and qualitative market research, customer interviews and consumer trials (both our own and via our partners).
Much of this is ownable data that’s exclusive to us, giving us a nuanced understanding of where the market is now and where it’s heading.
Our applications for the launch of the Biotis™ Gut Health portfolio are all powered by Biotis™ GOS, the most researched expression of GOS in the world.
The products are designed to fit easily into the lifestyles of their target consumers: seniors in the case of our medical shot to address constipation; athletes who can benefit from our prebiotic protein water; and active adults with IBS symptoms for our digestive health shot or health bar.